Echoes

Echoes is a Japanese record label and talent agency owned by Sony Music Labels, a subsidiary of Sony Music Entertainment Japan. Founded on September 12, 2024, the label is self-described as "a label that resonates with the expression of music and art". Its notable artists include Yoasobi (Ayase and Lilas Ikuta), Maisondes, Aooo, Asmi, Tatsuya Kitani, Uketsu, Hump Back, and Eve, among others

On September 12, 2024, Sony Music Entertainment Japan announced a launch of Echoes, alongside revealing the first three signees—duo Yoasobi, musical project Maisondes, and rock band Aooo, as well as handling music platform Mecre. It was founded by Taichi Hirose, Shuya Yamamoto, Yohei Yashiro, and Mitsuki Hirabayashi, SMEJ staffs who works with Yoasobi, Maisondes, Asmi, and Tatsuya Kitani, the latter two joined the label later. Besides musicians, other acts, such as illustrator and animator Ai Nina, character Puppet Sunsun, and YouTuber and writer Uketsu, also joined the label.

Echoes combines the activities of record label and talent agency, unlike most Japanese record labels. It aims to "focus on discovering artists who resonate with them, further increasing the diversity of the label and releasing works by new talents" to "reverberate, respond, and grow beyond all boundaries." Yashiro served as representative of Echoes until March 31, 2025, when SMEJ transferred him to Music Ray'n, and appointed Manabu Tsujino, a CEO of SMEJ's A&M Business Group, to be a representative of the label since April 1.

Since 2025, Echoes has organized Echoes Baa, a stage at the Central Music & Entertainment Festival, held annually at the Red Brick Park Special Venue, Yokohama Red Brick Warehouse, Yokohama. The inaugural edition took place between April 5 and 6, 2025. The line-up features both in-house artists and outside acts. In addition to music, the event has several activities such as DJ sets, workshops, gachapon, etc., as well as pop-up store Echoes Maaket, and amusement park. Furthermore, Echoes also distributes some records from outside artists, including Orangestar' single "Petals" / "Flower Raft", Sweet Steady's single "Kowa Kawaii", Haruomi Hosono's album Yours Sincerely (2026), etc.

Yoasobi – The Film 3 (video album; 2025)

Nina Ai – Luca (animated short film; 2026)

Echoes Baa (2025–2026; part of the Central Music & Entertainment Festival)

Echoes Weekend Seoul (2026; Aooo, Nomelon Nolemon, and Asmi)