Hugh 'The Polar Bear' Rowland (born 1957): A very rough-around-the-edges, 20-year veteran of ice-road trucking, based in Kelowna in southern British Columbia. He claims to be known by the ice road trucking community as "The Polar Bear", which he says refers to his overbearing, annoying personality, bearish attitude, stamina, and consistently high number of loads delivered per season. Rowland owns four trucks and drives one; the other three are manned by ice road rookies Drew Sherwood, Todd White, and Rowland's associate and year-round employee Rick Yemm. Rowland's trucks all have the emblem R&R Hoe Service on the doors – the company Rowland owns in Kelowna (actually Winfield, BC).
During the course of Season 1, all three of Rowland's hired drivers end up prematurely leaving the ice road. White was banished for excessive speeding (episode 5), Yemm left following heated disagreements about the working condition of Rowland's trucks (episode 9), and Sherwood left after several vehicle breakdowns (episode 7).
Rowland's truck is called "The Crow's Nest" and is kept in good condition, as was Yemm's truck, besides the heater (as seen throughout the season). The trucks driven by Sherwood and White had a multitude of mechanical problems. After Sherwood's departure, Rowland hired a fourth driver named Danny Reese. In the final episode of the first season, Rowland's luck finally ran out when his truck was sideswiped by another trucker on the ice road, knocking a driving axle off the chassis. He ended up finishing the season in the truck originally driven by Yemm.
Rick Yemm: One of Rowland's employees. This brash, tattooed trucker, also from Kelowna, was in his second year as an ice road trucker during Season 1. In 2006, Yemm was one of the first truckers onto the ice road after it opened when, according to him, the sound of cracking ice was loudest. This stressful experience almost caused him to quit driving the ice road right then and there. He decided to continue, however, remarking, "I was too stupid and too stubborn to quit."
During Season 1, the floor heater in his truck was malfunctioning. This was a major source of tension between Rowland, the truck's owner, and Yemm, who expected Rowland to take care of the problem so that he could continue hauling loads without risking severe frostbite. Yemm ultimately quit and returned home, feeling his friend was not fulfilling his responsibilities to maintain the trucks.
Yemm is known for being hard on the trucks by constantly beating on them. In one episode, Yemm is seen bouncing up and down, pumping the accelerator pedal up and down, and messing with the steering wheel, all the while facing the camera and saying "yee-haw motha fucker!"