The producer manages the business and legal aspect of employing staff. Hiring creative staff and teams often involves the director and playwright's approval. The producer hires the production team, including the general manager, production manager, house manager, stage manager, and related managerial personnel at their discretion. In many cases, venues require that the producer use front of house staff (such as the house manager, box office, ushers, etc.) and backstage personnel (stage hands, electrician, carpenter, etc.) supplied by the theatre.
The producer creates and oversees the budget, sets ticket prices, chooses performance dates and times, and develops a marketing and advertising strategy for the production. Publicity and marketing teams are often outsourced and hired by the producer.
The producer collaborates with the director and staff to create a production timeline and deadlines for various aspects of the production to ensure a successful show opening and run. The producer and director oversee this timeline, with periodic re-assessment and modifications as needed.