Banijay Entertainment UK Ltd. is a British multinational television production and distribution conglomerate operated as a 50-50 joint venture between French sports betting and entertainment company Banijay Group and US-based RedBird IMI, itself a joint venture of American private equity firm RedBird Capital Partners and Emirati media investment company International Media Investments. It was formed in 2026 from the merger of the first and second incarnation of Banijay's television production and distribution arm and RedBird IMI's All3Media business.
Banijay Entertainment UK Ltd. is a British multinational television production and distribution conglomerate operated as a 50-50 joint venture between French sports betting and entertainment company Banijay Group and US-based RedBird IMI, itself a joint venture of American private equity firm RedBird Capital Partners and Emirati media investment company International Media Investments. It was formed in 2026 from the merger of the first and second incarnation of Banijay's television production and distribution arm and RedBird IMI's All3Media business.
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Banijay Entertainment UK Ltd. is a British multinational television production and distribution conglomerate operated as a 50-50 joint venture between French sports betting and entertainment company Banijay Group and US-based RedBird IMI, itself a joint venture of American private equity firm RedBird Capital Partners and Emirati media investment company International Media Investments. It was formed in 2026 from the merger of the first and second incarnation of Banijay's television production and distribution arm and RedBird IMI's All3Media business.
Reports of a merger emerged in January 2026, and was later announced in March, before completing in July. The company is led by chief executive officer (CEO) Marco Bassetti, formerly CEO of the original Paris-based Banijay Entertainment; and chairman Jeff Zucker, a RedBird IMI executive who chaired All3Media following its 2024 sale. It is headquartered in London, England, where All3Media was based. At the time of the merger, the combined company operated in 25 countries, with a library spanning over 265,000 hours of content.
History
On 13 January 2026, the Banijay Group confirmed reports earlier that month that it was in talks with RedBird IMI to merge their respective Banijay Entertainment and All3Media television production businesses. A merger agreement, also encompassing Banijay's live events business, was announced on 3 March 2026, with the Banijay Group and RedBird IMI confirmed to hold 50% in the combined business, which would be called Banijay Entertainment. The deal closed on 9 July, with the new company, consolidated under Banijay Group, being headquartered at All3Media's London headquarters.
In late-April 2026, Banijay Media Germany subsidiary Innovation Media established a new entertainment, sport and live event streaming platform called ShowdownTV, the new streaming channel became available on streaming platforms such as Apple TV and Android TV, and will show content from the fields of sports, live events and entertainment from Banijay's portfolio, such as reality talkshow Nightfever, TV total Promi Wrestling, Das große Promi-Boxen and The Ultimate HypeBanijay along with the 7th season of the martial arts event series Ringlife Combat.
On 15 July 2026, Banijay Entertainment set up a bidding war to buy Lionsgate Studios along with the Paris-based Mediawan and Tokyo-based CyberAgent. Bolloré was thought to have also bid for the company, but confirmed that it wasn't bidding as per earlier reports. On 29 July 2026, Banijay dropped out of the bidding war.
Programmes
Banijay Entertainment has several brands of television programmes and formats aimed at different demographics. Some of its better-known programmes and formats produced by its many subsidiaries (past and present) are:
