The Watch the Throne Tour was a co-headlining concert tour by American rappers Jay-Z and Kanye West that began on October 28, 2011, in Atlanta and continued until June 22, 2012, with its final show scheduled in Birmingham. Originally scheduled for 23 performances, the tour was expanded to 34 performances in North America due to heavy demand for tickets; 29 shows were confirmed in the United States with 5 shows in Canada. Following massive success in the United States and Canada, Jay-Z & Kanye West announced the European leg of the tour on February 21, 2012, which featured 23 performances, brin
The Watch the Throne Tour was a co-headlining concert tour by American rappers Jay-Z and Kanye West that began on October 28, 2011, in Atlanta and continued until June 22, 2012, with its final show scheduled in Birmingham. Originally scheduled for 23 performances, the tour was expanded to 34 performances in North America due to heavy demand for tickets; 29 shows were confirmed in the United States with 5 shows in Canada. Following massive success in the United States and Canada, Jay-Z & Kanye West announced the European leg of the tour on February 21, 2012, which featured 23 performances, brin
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The Watch the Throne Tour was a co-headlining concert tour by American rappers Jay-Z and Kanye West that began on October 28, 2011, in Atlanta and continued until June 22, 2012, with its final show scheduled in Birmingham. Originally scheduled for 23 performances, the tour was expanded to 34 performances in North America due to heavy demand for tickets; 29 shows were confirmed in the United States with 5 shows in Canada. Following massive success in the United States and Canada, Jay-Z & Kanye West announced the European leg of the tour on February 21, 2012, which featured 23 performances, bringing the number of shows to 57 at the time.
Following the Glow in the Dark Tour, it marked West's first concert tour after four years, excluding his ultimately cancelled Fame Kills tour with Lady Gaga. It followed Jay-Z's opening act for U2 at the U2 360° Tour and his The Home & Home Tour with Eminem. The concerts, which had no opening act of their own, were in support of West and Jay-Z's 2011 album Watch the Throne, with most of the album's track-list performed, such as singles "Otis", "Lift Off", "Niggas in Paris" and concert opener "H•A•M". Additional West singles like "Gold Digger", "Stronger", "Heartless" and "All of the Lights" and Jay-Z singles like "Izzo (H.O.V.A.)", "99 Problems", "Run This Town", and "Empire State of Mind" were also performed.
The critical and box office performance of the tour received rave reviews, with critics praising the production value, the elaborate stage design, and the large string of successful singles featured. The tour had very little promotion before its premiere, with the exception being behind-the-scene concert footage sponsored by Voyr. It grossed $48.3 million in North America in 2011 and $25.4 million in Europe in 2012. Overall, the tour would gross $75.4 million ($103.27 million in 2024 dollars).
Background
On July 25, 2011, Jay-Z and West announced the release of their collaborative studio album Watch the Throne and an accompanying tour. The album was set for release on August 8, with tickets simultaneously being made available for the Watch the Throne Tour's North American leg from September 22 to November 3, 2011. On February 21, 2012, Jay-Z and West announced 12 European tour dates running from May 20 to June 13. Three tour dates at The O2 Arena in London and one at Manchester Arena were added three days later, starting the tour earlier on May 18 with one of the London concerts. On March 5, 2012, Jay-Z and West added dates in Birmingham, Sheffield, and Cologne after a strong response to their announcement of the tour's European leg, running up until June 22.
Concert synopsis
The tour's shows began with West and Jay-Z "emerging on two cube-shaped mini stages to the operatic sounds of "H•A•M". Following that, "Who Gon Stop Me" was the next song, with "Otis" being performed with "a Givenchy – designed American flag flashing on the stage's main screens" after an extended introduction using "Try a Little Tenderness" by Otis Redding. Afterwards, West left the stage, and Jay-Z performed songs like "Where I'm From" and "Empire State of Mind", encouraging the audience to sing along. Kanye returned to the stage afterwards, performing his own songs like "Power", "Touch the Sky", and "Gold Digger", with the two of them eventually performing songs like "Run This Town", "Monster" and the remix of "Diamonds from Sierra Leone" together, where Jay-Z repeatedly told the crowd to "put your diamonds up", the sign for Roc Nation.
Reception
Critical reception towards the tour was positive. MTV News gave the opening show a good review, writing "While the WTT album has been noted for its opulent displays of wealth, Hov and Yeezy's show will be marked by the duo's overabundance of hit records." USA Today praised the duo's ability to get the audience excited, stating "at one point, as Jay-Z and West performed Niggas in Paris from their new hit CD, "Watch the Throne", West exhorted the audience to "Bounce! Bounce!" The resulting stomping had Philips Arena rocking and shaking in a way that it hasn't for the Hawks in a long time." Rap-Up mused "it was a crowning moment for Jay-Z and Kanye West as they kicked off the Watch the Throne tour to a packed house at Philips Arena in Atlanta on Friday night. The hip-hop kings, collectively known as The Throne, opened the most anticipated hip-hop tour of the year with a
Mixing hits from both artists discographies like "Can't Tell Me Nothing", "Good Life", "Izzo (H.O.V.A.)" and "99 Problems", the show then segued into West performing "Runaway" and "Heartless", which has been described as an "emotional highlight of the show". The most energetic part of the show has been reported to be during "Niggas in Paris" as "the track's Will Ferrell intro ("We're gonna skate to one song and one song only") brought on the moment that everyone was waiting for." "Niggas in Paris" was originally performed three times in a row, but as the tour progressed, the song was regularly performed up to ten times in succession, with the record being 11 times in Paris, France. Following other Watch the Throne tracks like "No Church in the Wild" and "Lift Off", the show ended with "Encore" and an rendition of "Made in America", complete with images of Martin Luther King Jr. and "sweet brother" Malcolm X flashing on the big screen. USA Today described the stage design:
This show was visually spectacular. There was a main, T-shaped stage where both entertainers performed together, and also two cube-shaped mini stages, one at each end of the arena, that rose and lowered at various points during the show. West and Jay-Z performed separately on these cubes, which showed various images (a snarling Rottweiler, a swimming shark) at different points of the show. Fireballs the size of car tires shot from the floor toward the ceiling during some performances. Two large video screens behind the main stage showed appropriate images during the performances; a virtually non-stop laser light show added to the oomph factor.
