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Winnie the Pooh (also known as Pooh Bear, or simply Pooh) is a fictional anthropomorphic bear and the main character in Disney's Winnie the Pooh franchise, based on the character Winnie-the-Pooh created by English author A. A. Milne and English artist and book illustrator E. H. Shepard, being one of the most popular characters adapted for film and television by The Walt Disney Company. Disney first received certain licensing rights to the Winnie-the-Pooh stories, characters, and trademarks from Stephen Slesinger, Inc. and the estate of A. A. Milne in 1961. Winnie the Pooh is one of the most popular characters adapted for film and one of Disney's most popular characters, especially in terms of merchandising.

In 1961, Walt Disney Productions licensed certain film and other rights to the Winnie-the-Pooh characters, stories and trademarks from Stephen Slesinger, Inc. and the estate of A. A. Milne. and made a series of animated films about him. These early films were based on several of the original stories and the distinctive artwork made popular by Stephen Slesinger, Inc. during the 1930s through the 1960s. Alongside the animated versions, which Disney adapted from Slesinger, Slesinger's simplified lines and pastel color adaptations of Shepard's original illustrations are now marketed under the description "Classic Pooh".

In 1977, Disney released the animated feature film The Many Adventures of Winnie the Pooh, introducing a new character named Gopher (which Gopher acknowledges by proclaiming, "I'm not in the book, you know"). The film constitutes three stories originally released as separate featurettes: Winnie the Pooh and the Honey Tree (1966), Winnie the Pooh and the Blustery Day (1968), and Winnie the Pooh and Tigger Too (1974). The 1977 release featured new bridging material and a new ending. A fourth featurette, Winnie the Pooh and a Day for Eeyore, was released in 1983.

The live-action TV series Welcome to Pooh Corner ran on the Disney Channel from 1983 to 1986. In 1988, Disney launched an animated TV series The New Adventures of Winnie the Pooh, which aired from 1988 to 1991 with a total of 83 episodes. Pooh appeared with Tigger in the anti-drug animated TV special Cartoon All-Stars to the Rescue.

In 2000, Disney released the feature film The Tigger Movie in which the character of Tigger played the leading role. Due to its success, two more feature-length Pooh movies based on other characters were released to theaters: Piglet's Big Movie in 2003 and Pooh's Heffalump Movie in 2005. Pooh also made appearances in episodes of the animated series House of Mouse, however he doesn't have any speaking lines and is mostly seen in the background.

Disney, along with Shadow Projects produced a puppet TV series for preschoolers, called The Book of Pooh which aired on Playhouse Disney from 2001 to 2003. Disney produced another series for preschoolers, called My Friends Tigger & Pooh, which aired on Playhouse Disney from 2007 to 2010 and done in CGI. Pooh also makes a cameo appearance in the DreamWorks animated film, Bee Movie along with Piglet, at one point, a man spies Pooh and Piglet eating honey and Barry tells him to "take him out" with a tranquilizer dart.

Sterling Holloway was the original voice of Pooh, starting with the 1966 theatrical featurette, Winnie the Pooh and the Honey Tree, although the Disneyland Records version was actually released in 1965. Holloway continued to voice the character for over a decade, which included the next two theatrical featurettes, Winnie the Pooh and the Blustery Day (1968) and Winnie the Pooh and Tigger Too (1974), as well as several albums for Disneyland Records. Holloway's last performance as Pooh was for the bridging material in The Many Adventures of Winnie the Pooh (1977).

Hal Smith, who also voiced Owl in the original theatrical featurettes, took over as the voice of Pooh in 1977, starting with the Disney Read-Along adaptation of Winnie the Pooh and Tigger Too. His first performance as Pooh in animation was for the 1981 short, Winnie the Pooh Discovers the Seasons. He would continue to voice Pooh regularly for various projects up until the late 1980s, which included the theatrical featurette Winnie the Pooh and a Day for Eeyore (1983) and the TV series Welcome to Pooh Corner. He briefly reprised the role again in 1989 for the Welcome to Pooh Corner television specials Responsible Persons and One and Only You.

Pooh is a common character in the Disney Parks and the most common in the Winnie the Pooh franchise. He is also usually seen with Tigger and Eeyore, and occasionally Piglet, and is mainly located in Fantasyland.

In the Sorcerers of the Magic Kingdom attraction, Pooh has his own spell card known as "Winnie the Pooh's Honey Bees." Pooh also has his own show in Disneyland Paris, called "Winnie the Pooh and Friends, too!." In the same park, Pooh takes part on his own float in Disney Magic on Parade.

In the 2015 rendition of World of Color, Pooh made a cameo appearance during the opening sequence, in honor of Walt Disney.

During his lifetime, Milne was liberal with his grant of rights. At times he licensed the same exclusive rights to more than one entity.

In the United States, E. P. Dutton and Company acquired exclusive volume