Praveen "PJ" Jayaramaraju, the grandson of wealthy zamindar, Rudra Ramaraju, is a spoiled, arrogant youngster. He attends lavish parties and wastes money. He also breaks up with Sindhu when she exposes his cheating in an exam. On PJ's 18th birthday, his dying grandfather's will with several conditions is presented to him. It states that PJ would inherit the entire wealth, subject to the following conditions:
He should complete his graduation as a common man without any luxuries in Srimathi Mangamma Government Degree College.
He must also complete it within three years.
He needs to stay at Rajanna hostel in Siripuram and manage living with very little money (similar to other students who study on scholarship).
In addition, another clause would state that it will be told three months after joining the college.
PJ goes to the village and meets Rajanna, the hostel warden. He joins the college but struggles to adjust to the surroundings. He becomes good friends with Kanna Babu, Jaatheeyam, Maqbool, and others. Sindhu also comes to study at the same college in her hometown. While PJ struggles to adapt to simple village life, he passes the supplementary exams with the help of Sindhu, who scribes for him because his hands are wounded.