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Dark Shadows is an American Gothic soap opera that aired weekdays on the ABC television network from June 27, 1966, to April 2, 1971. The series depicted the lives, loves, trials,…
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Dark Shadows is an American Gothic soap opera that aired weekdays on the ABC television network from June 27, 1966, to April 2, 1971. The series depicted the lives, loves, trials, and tribulations of the wealthy Collins family of Collinsport, Maine, where a number of supernatural occurrences take place.
Dark Shadows is an American Gothic soap opera that aired weekdays on the ABC television network from June 27, 1966, to April 2, 1971. The series depicted the lives, loves, trials, and tribulations of the wealthy Collins family of Collinsport, Maine, where a number of supernatural occurrences take place. It was created and executive-produced by Dan Curtis, and developed by Art Wallace. The ensemble cast featured Joan Bennett, Louis Edmonds, Denise Nickerson, Kathryn Leigh Scott, David Selby, Nancy Barrett, Thayer David, Clarice Blackburn, John Karlen, Jonathan Frid, Grayson Hall, Jerry Lacy and Lara Parker. Actors often portrayed multiple roles; as cast members came and went, some characters were played by more than one actor.
Initially framed as a mixture of family saga and gothic romance, the series introduced progressively more supernatural elements during its first year, culminating in the debut of the vampire Barnabas Collins (Jonathan Frid), who quickly became Dark Shadows' breakout character and main protagonist. The show would go on to feature ghosts, werewolves, zombies, man-made monsters, witches, warlocks, time travel, and parallel universes. Critics and scholars have credited the series with pioneering a more nuanced characterization of supernatural creatures that had previously been depicted as one-dimensional villains or inhuman monsters, and influencing subsequent horror and paranormal-themed TV shows.
During its initial run, Dark Shadows developed a large teenage audience and a dedicated cult following; by 1969, it had become ABC's highest-rated daytime series. The original network run of the show amassed 1,225 episodes over six seasons. The success of the series spawned a media franchise that has included two feature films (House of Dark Shadows in 1970 and Night of Dark Shadows in 1971), a 1991 TV remake, an unsprouted 2004 remake pilot, a 2012 film adaptation directed by Tim Burton, and several spin-off novels and comics. Since 2006, the series has continued as a range of audio dramas produced by Big Finish Productions, featuring members of the original cast including David Selby, Lara Parker, and Kathryn Leigh Scott.
TV Guide's list of all-time Top Cult Shows ranked the series #19 in 2004, and #23 in 2007.
Creator Dan Curtis claimed he had a dream in 1965 of a mysterious young woman on a train. The following day Curtis told his wife Norma Mae Curtis of the dream and pitched the idea as a TV series to ABC. Network officials greenlit production and Curtis began hiring crew members.
Art Wallace was hired to create a story from Curtis's dream sequence. Wallace wrote the story bible Shadows on the Wall, the proposed title for the show, later changed to Dark Shadows. Robert Costello was added as a line producer, and Curtis took on the creator and executive producer roles. Lela Swift, John Sedwick, and Henry Kaplan all agreed to be directors for the new series. Robert Cobert created the musical score and Sy Tomashoff designed the set.
Perhaps one of ABC's first truly popular daytime series, along with the game show Let's Make a Deal (which had moved from its original home NBC in 1968), Dark Shadows found its demographic niche in teenagers coming home from school in time to watch the show at 4 p.m. Eastern/3 p.m. Central, where it aired for almost all of its network run, the exception being a 15-month stretch between April 1967 and July 1968, when it aired a half-hour earlier. Originally, it was aired in black-and-white, but the show went into color starting with the episode broadcast on August 11, 1967. It became one of ABC's first daytime shows to win the rating for its timeslot, leading to the demise of NBC's original Match Game and Art Linkletter's long-running House Party on CBS, both in 1969.
Dark Shadows began with a 4.1 rating in the 1965–66 TV season, tying for thirteenth place out of eighteen daytime dramas. The audience figures only improved slightly, to 4.3, in 1966–67. 1966 was a volatile year for soaps, and many ended their runs between the premiere date of Dark Shadows in June and the month of December. By that time, six months had passed, and Dark Shadows had failed to gain major traction. In June, it ranked #13 out of 18 soaps, and by December, the lower-rated offerings were gone and the show officially ranked #13 out of 13 soaps. "The show was limping along, really limping", head writer Sam Hall remembered, "and ABC said, 'We're canceling it. Unless you pick up in 26 weeks, you're finished.' [Series creator Dan Curtis] had always wanted to do a vampire picture, so he decided to bring a vampire — Barnabas Collins — to the series."
Barnabas (Jonathan Frid) was introduced in April 1967. With a time slot change to 3:30 Eastern/2:30 Central, many more teenagers found the program. By May 1968, the series was still in last place (out of 12 offerings), but rose to a 7.3 rating, the rough equivalent of gaining the viewership of three million households in the span of one year. Dark Shadows returned to its 4 p.m. Eastern/3 p.m. Central time slot in July 1968, without losing much of its audience. One Life to Live, which was launched by ABC in July 1968 in the 3:30 slot, also sought to reach the newfound young demographic.
The series reached its peak in popularity during a storyline set in the year 1897, broadcast from March 1969. By the end of May, Dark Shadows was ABC's most popular soap opera, and by late 1969 it was reaching between 7 and 9 million viewers on any given day, and ranking 11th out of a total 15 daytime dramas in that time period.
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In November 1969, the 1897 storyline came to an end. With ratings at an all-time high, the writers were under pressure to hold the audience. Fans tended to dislike the portrayal of Barnabas as the pawn of some greater power in the next storyline, known as "The Leviathans". They were more interested in the archetypes of classic horror—the vampire, the witch, the werewolf—than in off-camera suggestion. The launch of Somerset in Ma
