The serial format of television, involving recurring characters in discrete episodes, began in the United States in the 1950s. During the late 1950s and early 1960s American Television Networks such as NBC, CBS and ABC received greater control of their schedules allowing for television producers to earn greater profits allowing them to work with companies to develop continuous repeatable prime-time programs.
Action-oriented genres such as the Western and crime series thrived within 1950s television. Initially, Western television series for adult audiences appeared in 1955 with 28 different series in the genre being aired between 1958 and 1959, accounting for about 26% of network prime-time television. The television Western lost its popularity around the 1962–63 season, and were replaced with various new styles of shows like Alfred Hitchcock Presents (1959–1965), The Twilight Zone (1959–1965) and contemporary crime television such as The Untouchables (1959–1963). Quinn Martin, who worked on The Untouchables for its first two seasons formed his own production company QM Productions. The company developed numerous similar series from the 1960s to the mid-1970s that established conventions of action television such as rugged realism and outdoor location shoots and night-time shooting, instead of just darkening footage, which was the common procedure at the time.
Action television programs emerged more distinctly in the 1960s. For decades, action was a prominent feature of crime television appearing as early as Hawaii Five-O (1968–1980) and remained a key part of the genre for decades. Tasker described the genre as becoming prominent with Starsky & Hutch (1975–1979) through regular sequences of car chases, shoot-outs, explosions, fights and scenes of urban pursuit. While previous television works such as The Streets of San Francisco (1972–1977) and The Rockford Files (1974–1980) featured narratives of police officers and car chase stunt work, Starsky & Hutch involved several iconographic action images such as cars chases, gun fights, female bodies on display and physical violence as a more constant feature of individual episodes in the series.
Action and adventure television series that Tasker described as "television staples" throughout the 1970s and 1980s included The Six Million Dollar Man, Charlie's Angels and The A-Team (1983–1987). By the 1980s, the realist style of action television has given way to a new emphasis on image and style that was ushered in partially from shifts in social, economic and politics in the United States with Osgerby, Gough-Yates and Wells writing that this was most exmpleified with Miami Vice (1984–1989) with its constant camera movements, unnatural color sachems and mood music. Both Miami Vice and Magnum P.I. (1980–1988), another action oriented crime series, would achieve success in the 1980s.