As of 2023, in the US, romantic comedies were slightly more popular with women than men. However, overall public sentiment towards them is still generally positive. Meanwhile, the 80s, 90s, and 2000s are the most often perceived as the decades in which the best romantic comedies were made.
In the 2010s, the romantic comedy genre was seen as being in decline. For instance, by author Angie Errigo, who in 2014 described them as "endangered". However, they are also seen as having experienced something of a resurgence in the 2020s. This can attributed to a range of factors, including nostalgia for older romantic comedies and the rise of streaming services such as Netflix.
With regard to streaming services, writer Scott Meslow views them as an important driver in both the resurgence and evolution of romantic comedies. In his eyes, "Everything that makes a romcom look unattractive to a traditional Hollywood studio now makes them more attractive to a service like Netflix,". In addition, he believes that, though the genre has historically centered the perspectives of the "rich, white, thin and straight", streaming has brought about an increased variety of characters and viewpoints in romantic comedies. This is given that "streaming services... tend to take more chances" on stories with underrepresented perspectives.
Romantic comedies have begun to spread out of their conventional and traditional structure into other territory and to explore more complex topics. These films often still follow the typical plot of "a light and humorous movie, play, etc., whose central plot is a happy love story" but with more complexity.
Some romantic comedies have adopted special circumstances for the main characters, as in Warm Bodies where the protagonist is a zombie who falls in love with a human girl after eating her boyfriend. The effect of their love towards each other is that it starts spreading to the other zombies and even starts to cure them. With the zombie cure, the two main characters can now be together since they do not have a barrier between them anymore. Another strange set of circumstances is in Zack and Miri Make a Porno where the two protagonists are building a relationship while trying to make a pornographic film together. Both these films take the typical story arc and then add strange circumstances to add originality.
Other romantic comedies flip the standard conventions of the romantic comedy genre. In films like 500 Days of Summer the two main interests do not end up together, leaving the protagonist somewhat distraught. Other films, like Adam, have the two main interests to end up separated but still content and pursue other goals and love interests.