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Specialty Records was an American record label founded in Los Angeles in 1945 by Art Rupe. It was known for rhythm and blues, gospel, and early rock and roll, and recorded artists such as Little Richard, Guitar Slim, Percy Mayfield, and Lloyd Price. Rupe established the company under the name Juke Box Records but changed it to Specialty in 1946 when he parted company with a couple of his original partners. Rupe acquired Fidelity, a gospel record label, in 1951 and it became a subsidiary label of Specialty. Rupe's daughter, Beverly, restarted the label in the 1980s.