ITV Central

ITV Central, previously known as Central Independent Television, Central ITV, Carlton Central, ITV1 for Central England and commonly referred to as simply Central, is the Independent Television franchisee in the English Midlands. It was created following the restructuring of ATV, and it officially began broadcasting on 1 January 1982. The service is owned and operated by ITV plc under the licensee of ITV Broadcasting Limited. Historically Central made a major contribution to the ITV network schedule – especially in entertainment and drama – but today its main responsibility is the regional new