Andra Avenyn is a Swedish drama series and soap opera, produced by SVT and broadcast from 2007 to 2010. Three seasons were produced. The show was created by Peter Emanuel Falck and Christian Wikander, who also created the Swedish soap operas Varuhuset, Rederiet and Tre kronor. For the title music, they used the song "Friday I'm in Love" by the British rock band The Cure.
Andra Avenyn is a Swedish drama series and soap opera, produced by SVT and broadcast from 2007 to 2010. Three seasons were produced. The show was created by Peter Emanuel Falck and Christian Wikander, who also created the Swedish soap operas Varuhuset, Rederiet and Tre kronor. For the title music, they used the song "Friday I'm in Love" by the British rock band The Cure.
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Andra Avenyn (in English Second Avenue) is a Swedish drama series and soap opera, produced by SVT (Swedish Television) and broadcast from 2007 to 2010. Three seasons were produced. The show was created by Peter Emanuel Falck and Christian Wikander, who also created the Swedish soap operas Varuhuset, Rederiet and Tre kronor. For the title music, they used the song "Friday I'm in Love" by the British rock band The Cure.
The series was shot in Gothenburg for SVT. Interior scenes were recorded in a recording studio, Santos House, on Lindholmen while outdoor scenes were recorded mainly in Kvillestaden/Brämaregården on Hisingen in Gothenburg.
Andra Avenyn was nominated for the Kristallen TV Prize in 2008, in the category of "The best Swedish TV series", but did not win. Two of the series actors, Fortesa Hoti and Jonas Bane, were nominated for the Aftonbladet TV Prize 2008, but neither won.
SVT decided to cancel Andra Avenyn after the final episode, which was broadcast on SVT1 on 5 May 2010.
2006–2007
In June 2006 Swedish Television announced that it was moving money from news and community programs to a stronger focus on drama, which also covered the series that would become Andra Avenyn. The series was described by SVT as the 'company's largest investment ever'.
During Spring 2007 they built the studios in Gothenburg, where the series was recorded. Filming began in July 2007 and the series was first broadcast on television on 23 September 2007, with three episodes every week. Eight of the leading roles in the initial series were filled by young people. Four of these were filled by a casting process which took place during spring 2007. This casting process was in the form of a reality show that was shown in six parts from 9 September, with the title Andra Avenyn: Castingen (Andra Avenyn: The Casting). Originally, only two finalists were to get lead roles, but the jury decided that in fact four would get lead roles. The winners of the casting show were Fortesa Hoti (playing the character Roxanna), Jonas Bane (playing the character Kim), Maya Rung (playing the character Liv) and Anders Nordahl (playing the character David).
2007–2008
The series was initially highly criticized by the press and blog reviewers, and the series did not live up to the expectations of many. But the series did get an average audience of about 526,000 with a peak at 800,000, on live TV, while the website for the series became very popular, with some 15 million individual visits to view clips, news, gossip and much more. There were, besides, some 38,000 questions posted at one time in its chat sites. In early 2008, SVT announced that there would be a second and a third series of the programme.
Because the Andra Avenyn website had become so popular, the production company needed a series to keep the viewers interested during the summer break. So, during the summer of 2008, Fyr Thorwald had to go on a tour of the south of Sweden, where, besides just enjoying the summer, he was supposed to find his character, Roland, who had mysteriously left him. In the end, he found him and so could go back to work again.
On 21 May 2008, SVT held a press conference on the second series. New characters in the series were to be, among others, the Niklasson family (Greger, Sigrid and Markus) and Per-Erik Björn. On 21 September 2008 the second series began on TV.
2008–2009
Since Andra Avenyn was below expectations, but still had quite reasonable audience figures to continue producing the series, SVT chose to change its format. Instead of broadcasting three episodes a week they began to broadcast a 45-minute episode once a week. This was introduced during the second half of the second series. They also chose to record series 2 and 3 together, from May 2008 to March 2009. It was said that season 2 would contain 105 episodes, just like the first season, but it contained only 51 episodes in total.
During the summer break in 2009 a Web-based serial, Andra Avenyn: Londonresan (the London trip) was shown. This follows Kitty Maria Santos (Johanna Lazcano Osterman) and Roxanna Nilsson, (Fortesa Hoti) while they are in London. Roxanna has traveled to London to study and improve her grades, but then Kitty turns up (sent by Rasmus, Roxann's foster father, to keep an eye on her). Of course, there are squabbles, but there is also fun and laughter as Roxanna gets used to Kitty's presence. The series, which had been recorded in a week in March, was broadcast in 24 episodes during July 2009.
2009–2010
The 8 September 2009 was the premier of Series 3 of Andra Avenyn, while Riverside premiered the day before (7 September).
The series was recorded between October 2008 and March 2009, but was supposed to be happening in the present time. Christmas and New Years episodes were broadcast, as in the first series, though they were broadcast about a month before the real Christmas and New Year.
At the beginning of the series, a new character arrives, Katarina Björn-Lion (Lottas and Annikas sister). During the series, several people appeared in guest roles, amongst which were Bengt Bauler (who played a lawyer), Ebba Wickman (playing Kitty's lost daughter, Texas), Wall
During the autumn of 2009 a spin-off web-based series was introduced where viewers could follow two characters from Andra Avenyn – Kim Dahlberg (Jonas Bane) and Nathalie Andersson-Offerdahl (Ida Linnertorp). You follow them in this series, and see who they socialise with in Andra Avenyn. The casting for this programme was organized in May 2009, to fill five new roles. Those who got the roles were as follows: Shvan Aladin (playing the character Ben-Ali Chahab), Madeleine Martin (playing the character Cleopatra "Cleo" Lindström), Anton Gyllensten (playing the character Patrik Boström ), Frida Bagri (playing the character Nilla Boström) and Jonas Sundh (playing the character Måns Wetterström). The series was called "Riverside", following an opinion poll on the Andra Avenyn website, because that is the district in Andra Avenyn where the characters live.
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